How to Thrive Like Lisa Baker—Despite the Recession
Shortly after the COVID-19 pandemic began sweeping across the United States, freelancer Lisa Baker, PhD, lost all of her work from two of her biggest clients. Lisa had been a freelance medical writer for three years when this happened.
The pandemic, and the recession that started soon after, was a threat to the stable, successful freelance business that Lisa had worked hard to build.
Lose Some, Win Some
Lisa didn’t sit around feeling sorry for herself or hoping that things would get better. She continued working with two other clients and started working with a new client who had found her through LinkedIn. Lisa also accepted work from an old client. “It’s not the kind of work I prefer, but I wanted to stay busy,” she says.
Within a few months, Lisa’s two biggest clients started hiring her again. One client really needed Lisa’s help and had convinced managers to let them work with Lisa before they started hiring other freelancers again. “The scientific lead on this team has told me they prefer to send work to me, because they know I’ll get it right the first time,” says Lisa. The other client was able to start working with all of its freelancers again.
Exploring New Opportunities
Expanding her services and the type of clients she worked with helped Lisa get two new clients. Most of her freelance work had been with medical communications agencies. Small pharmaceutical (pharma) companies had approached her but she didn’t provide all of the services they needed, including project management, graphics, and copy editing. “Uncertain of my income stream, I decided to be more proactive in pursuing these possibilities,” says Lisa.
Lisa teamed up with a current client and friend who owns and operates a small agency to meet the needs of small pharma companies. The agency offers project management and a full range of other services at a reasonable price.
“Together, we pitched two potential clients and won the business,” says Lisa. She and her colleague are already getting steady work from one of these clients, with Lisa as the freelancer writer for the account. They expect to work with the other client in the future.
“I consider all of this a win-win-win situation: the pharma companies are getting the services they need at a reasonable price, my agency friend won business, and I secured steady writing work for myself this year,” says Lisa.
The key takeaway from these experiences, says Lisa, is to “be flexible and proactive in developing new offerings and think creatively and collaboratively to bring in new business.”
Planning for Uncertainty
At the moment (as of September 2020), Lisa has as much work as she can handle. But she knows that demand for her services—and services of freelance medical writers in general—could drop due to the recession. If that happens, Lisa will do more business development. She plans to start by letting past clients and contacts know that she is available for freelance work.
Along with being flexible and proactive in exploring new opportunities, Lisa recommends that freelancers focus on types of clients who still need freelance help and in-demand services.
Lisa also suggests using downtime productively. “I’d consider tracking industry (and worldwide) news and pointing past and present clients to information they might find relevant,” she says. “This approach has added value in a changing environment.”
Before becoming a freelance medical writer in 2017, Lisa worked full-time at large medical communications agencies. Lisa’s freelance work focuses on medical publications (journal articles and congress activities) and her aim is “to be the easiest part of your day” for her clients.
This post is part of my Fearless Freelancer series. Like Lisa, you too can become a Fearless Freelancer despite the recession.
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Recession-Proof Your Freelance BusinessLearn more about The Fearless Freelancer:
How to Thrive in the Recession.