2019 Freelance Marketing Survey Results Report

freelance marketing survey results

Download survey results report

How Freelancers Market their Services in 2019 asked freelancers about what works best for them in marketing their businesses, the challenges they face, their use of social media for business, membership in professional associations, and more.

How Will the Freelance Marketing Survey Results Help You?

The freelance marketing survey results clearly show that some types of marketing work better than others in helping freelancers build stable, successful freelance businesses. Compare what you’re doing now to what other freelancers are doing. Then set a course to improve your marketing approach, and ultimately, your results!

Here are highlights of the key findings.

Key Findings About Marketing Challenges

94% of freelancers who took the survey find marketing to be a challenge:

  • 25% of freelancers: “Biggest challenge”
  • 34% of freelancers: “One of the major challenges”
  • 23% of freelancers: “Somewhat of a challenge”
  • 11% of freelancers: “Minor challenge”

Only 6% of freelancers said marketing is not a challenge.

The top 3 marketing challenges are:

  1. Understanding how and where to get better clients
  2. Finding clients to market to
  3. Making time for marketing.

Key Findings About Marketing Tools

Word of mouth (mostly referrals) is the #1 source of the best clients for freelancers. Other top sources of the best clients are networking and LinkedIn.

Most freelancers who took the freelance marketing survey are already using some of the most effective marketing tools:

  • 80% of freelancers have a specialty.
  • 98% of freelancers have a LinkedIn profile.
  • 76% of freelancers have a website for their freelance business.

76% of freelancers use social networks for business. LinkedIn is the #1 social network:

  • 95% of freelancers who use social networks for business use LinkedIn.
  • 61% of freelancers who use LinkedIn say it’s important” or “very important” in getting clients.

87% of freelancers belong to professional associations. Of the freelancers who belong to professional associations:

  • 62% say professional associations are “important” or “very important” in helping them get clients.

Other Key Findings 

Few freelancers are taking full advantage of referrals, one of the easiest ways to get great clients:

  • Just 33% of freelancers get at least 51% of their business from referrals.
  • 12% of freelancers get less than 25% of their business from referrals.

Many freelancers are getting much of their business from repeat business from satisfied clients:

  • 72% of freelancers get at least 51% of their business from repeat business.
  • Just 12% of freelancers get less than 25% of their business from repeat business.

Many freelancers are making decent money, but some could be making substantially more:

  • 60% of freelancers make at least $75 per hour
  • 11% of freelancers make $51-$74 per hour.
  • 18% of freelancers make $25-$50 per hour.

11% of freelancers make $24 or less per hour.

Download survey results report