Find the Right Clients. Show Them Your Value. Build a Stronger Freelance Business.
Finding the Freelance Clients You Deserve
An 8-week step-by-step online course with personal coaching for freelance medical writers and editors who want a clearer, more confident way to market
Stop Guessing What to Do to Find Clients
You’re already good at what you do. But being a skilled medical writer or editor isn’t enough if the right clients can’t find you—or don’t quickly understand why they should hire you.
Finding the Freelance Clients You Deserve gives you a practical, proven process for identifying the right clients, communicating your value, and marketing your freelance business with confidence.
What You Get in 8 Weeks
Everything you need to build a stronger marketing foundation—step by step
Why Marketing Feels Hard for Medical Writers and Editors
Most freelance medical writers and editors never have a chance to learn marketing.
So even when your skills are strong, building a stable business can feel uncertain. When client work gets busy, marketing drops to the bottom of the list. Then when work slows down, it suddenly feels urgent again.
You may have tried to follow general marketing advice. But it often feels:
- OverwhelmingToo many options and moving parts.
- UnclearYou’re not sure what to say or where to focus.
- Too pushyTraditional sales tactics feel uncomfortable.
- Not like youGeneric advice doesn’t fit your voice.
- Hard to apply to medical writingMost guidance was not built for our world.
That’s because most marketing advice is not built for our world.
Medical writing and editing is different. The expectations are higher. The clients are different. The risks are higher. Your marketing needs to reflect accuracy, trust, and professionalism.
The Clarity and Confidence to Get the Clients You Deserve
Here’s the important part.
You are not behind.
You are not bad at marketing.
You simply haven’t seen marketing built for freelance medical writers and editors.
Follow a Proven System Built for Freelance Medical Writers and Editors
Now imagine a different experience.
- You know what to say in your marketing.
- You understand what works and why.
- You show up confidently without feeling pushy.
- You attract better clients with clear, professional messaging.
- You follow a simple plan that fits your brain and your boundaries.
- You stop guessing and second-guessing your decisions.
This is what happens when you follow a proven system.
Clarity creates confidence. And confidence helps you get the clients you deserve.
Course Details
This 8-week course gives you a structured, practical system you can follow step by step.
Module 1. Choose Your Money-Making Specialty
Focus your work so it’s easier to attract steady, high-paying clients.
Module 2. Find the Right Prospects
Identify and choose the clients you actually want to work with.
Module 3. Craft Client-Focused Marketing
Show clients how you help them so you build trust faster.
Module 4. Attract Clients with LinkedIn
Build a strong network and a profile that helps clients find and trust you.
Module 5. Attract Clients with Your Website
Create a clear, professional site that does more of the work for you.
Module 6. Attract Clients with Direct Email
Reach out in a way that feels natural and avoids crowded job platforms.
Module 7. Meet People Who Can Help and Hire You
Build relationships that lead to referrals and new opportunities.
Module 8. Be in the Right Place When Clients Need a Freelancer
Stay in touch so clients think of you first when they need help.
Each step builds on the last. Small, steady steps create real momentum.
Turn What You Learn into Action with Coaching
You don’t have to figure this out on your own.
Personal coaching helps you:
- See your strengths more clearly
- Build your freelance business faster
- Get feedback based on your goals and challenges
- Create a marketing strategy tailored to your work
- Stay consistent and keep moving forward
“The tailored advice and encouragement I received helped me shift my mindset from questioning my abilities to recognizing and celebrating my strengths and potential.”
Jeremy (Jerm) Day-Storms, PhD, MWC, Freelance Medical Writer
“Lori’s coaching helped me to think strategically. I revitalized my marketing copy to focus on my clients’ needs instead of my interests and learned how to stay in their minds without coming across as pushy.”
Jessie Filer, Freelance Medical Writer and Editor
“Lori’s coaching was a confidence-booster. She wants you to succeed.”
Kalpana Shankar, PhD, Freelance Medical Writer
Want More Personalized Support?
If you want more time, guidance, and accountability as you build your freelance business, Freelance Flow, my 12-month coaching program, may be a better fit. You’ll get ongoing personalized coaching and feedback as you develop and put your marketing into action, learn what works best for you, and make marketing a consistent part of your business.
Not sure which option is right for you?
Compare Finding the Freelance Clients You Deserve and Freelance Flow to see the differences and choose the level of support that best fits your needs.
Compare the Course & Coaching ProgramMake Marketing Easier with AI
AI can make marketing easier, faster, and more effective when you use it well.
In this course, you’ll learn:
- Where AI fits and where it doesn’t
- How to protect your voice and judgment
- How to improve your marketing without compromising quality
You’ll get proven prompts designed specifically for freelance medical writers and editors.
When you learn how to use AI as your assistant, everything becomes easier.
See What’s Possible with the Right Marketing Support
See how other freelance medical writers strengthened their marketing, built their confidence, and created new opportunities for their businesses.
From Self-Doubt to a Focused, Confident Freelance Business
When Jerm launched his freelance medical writing business, imposter syndrome made him doubt himself and his ability to show potential clients what he could do.
Through coaching, Jerm worked through those concerns, focused his freelance business, and developed client-focused marketing that clearly communicated his skills and expertise.
In less than a year, Jerm got five ideal, steady, high-paying clients and developed a clearer understanding of the value he brings to clients.
“The one-on-one coaching sessions helped clarify my goals and refine my marketing strategies. They offered tailored advice for my unique challenges. This personalized approach was crucial in developing a more focused and confident business strategy.”Read Jerm’s story
Finding Her Focus—and the Right Clients
When Margaret moved from academia to freelancing, she brought strong medical writing and therapeutic expertise. But near the end of her first year, she still wasn’t fully booked or earning a living as a freelancer.
During Finding the Freelance Clients You Deserve, Margaret defined her specialty in medical education and research communications, identified the right clients, and learned how to reach them. She also developed client-focused messaging and strengthened her LinkedIn profile and website.
Within a few months of completing the course, Margaret gained four new clients—and three became steady clients.
“The course was fantastic. It not only met but exceeded everything I’d heard.”Read Margaret’s story
Discovering That Marketing Doesn’t Have to Be Hard
When Kathy considered becoming a freelancer, she had no idea how to find clients. She was so concerned that marketing would be too hard that she almost didn’t become a freelancer.
After taking Finding the Freelance Clients You Deserve, Kathy refined her specialty, developed client-focused marketing messages, and learned how to use direct email and LinkedIn to reach the right clients.
Just as important, she gained confidence in her ability to market herself and succeed as a freelancer.
“My confidence in my ability to succeed as a freelancer skyrocketed. I now have tried-and-true, step-by-step, proven techniques for finding clients. The course is an absolute gold mine.”Read Kathy’s story
Finding Better Opportunities—and Making Marketing a Priority
After freelancing for a few years, Erik realized he was spending too much time on work that wasn’t interesting and didn’t pay well. He wanted better opportunities but wasn’t sure how to find them.
During Finding the Freelance Clients You Deserve, Erik refined his specialty, learned how to identify the right prospects, and became more confident using direct email to reach potential clients.
Personalized coaching, assignment deadlines, and feedback also gave Erik the accountability he needed to put what he was learning into action. Today, he makes marketing a regular part of running his freelance business.
“I had taken other courses on freelancing, but I struggled to implement what I was learning. The personalized coaching and deadlines for completing assignments helped me make marketing a priority and incorporate it into my regular schedule.”Read Erik’s story
Launching Her Freelance Business with Focus and Confidence
After six years in the pharmaceutical industry, Kalpana wanted to become a freelance medical writer. She had the skills and experience, but she wasn’t sure how to focus her services, find the right clients, or market herself effectively.
During Finding the Freelance Clients You Deserve, Kalpana refined her specialty, identified her target markets, and developed client-focused messaging for her LinkedIn profile and website. She also created a professional freelance brand and learned how to reach prospective clients through direct email.
Soon after updating her LinkedIn profile, Kalpana began attracting recruiters and prospective clients. Her first client found her on LinkedIn and also reviewed her website before hiring her.
“Before starting this course, I lacked focus and confidence. Now I am confident that I can effectively market my writing services.”Read Kalpana’s story
How this Course is Different
Finding the Freelance Clients You Deserve isn’t a generic marketing course.
You won’t need to adapt advice that doesn’t fit.
You’ll follow a system that works in our world.
It’s designed specifically for freelance medical writers and editors who:
- Value accuracy and professionalism
- Care about ethics and trust
- Want clarity, not tricks
- Prefer structure over guesswork
Cost of Waiting
It’s easy to wait until you feel ready.
But marketing gets easier when you start, not when you wait.
Freelancers who delay often:
- Stay stuck in feast-or-famine cycles
- Rely on chance instead of a plan
- Feel unsure how to talk about their value
This isn’t about pressure. It’s about support.
Free Bonus Content
You’ll also get 2 free mini courses and a free toolkit.
Mini-course
Build the Fearless Freelancer Mindset
Learn why your mindset matters and how to develop confidence, overcome imposter syndrome, and build a growth mindset, grit, and resilience.
Value: $297
Mini-course
Make Marketing as Easy as Tying Your Shoes
Success is easier for freelancers who do consistent marketing. Learn how to build the marketing habit and make marketing as easy as tying your shoes.
Value: $197
Toolkit
Stand Out in a Sea of Freelancers
Standing out in a sea of freelancers makes it easier to build a stable, successful freelance business. Learn how to create a strong freelance brand so you’ll stand out.
Value: $97
Is Finding the Freelance Clients You Deserve Right for You?
This course is for you if you’re willing to work hard to build your freelance business. It will show you what to do and how to do it. But only you can put in the time and effort that’s necessary to succeed.
If you’re ready to commit to doing the work to build your freelance business and invest in your career, then Finding the Freelance Clients You Deserve can help you transform your freelance business from struggle to success.
You don’t need to figure this out alone.
If you’re ready for more clarity, more confidence, and a steady approach to marketing, this course can help you get there.
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