Freelance Marketing Blog

Practical advice and inspiration, and freelance success stories

How Eva Stabenow Attracts the Right Clients with her Freelance Brand

Eva Stabenow uses her freelance brand to attract the right clients. Like many freelancers, marketing doesn’t come easy to Eva Stabenow, MA. A freelance translator since 1995, Eva uses her freelance brand to attract the right type of clients “without…


How Kristin Harper Shows She’s a Professional with Her Freelance Brand

Learn how Kristin Harper uses her freelance brand to show she’s a professional.Clients often think that freelancers are alike and that we’re unprofessional. Kristin Harper, PhD, MPH, ELS, overcomes this perception with her freelance brand. “A catchy logo and tagline help people remember me and demonstrate that I am a professional who…


How Kathleen Labonge Boosts Awareness with her Freelance Brand

Raise awareness of your freelance services with your brand

Kathleen Labonge, MBA, wanted clients to easily understand her freelance services and consider her company, Write Point Editing Solutions, a bona fide business. By developing a freelance brand, the freelance medical copyeditor was able…


Do You Know the Best Way to Develop an Awesome Freelance Brand?

High-income freelancers know that clients choose freelancers who look and act professional. And they know that a unique, visually engaging brand is part of a professional image. That’s why high-income freelancers hire a professional designer to develop their brand.

A unique, visually engaging brand helps clients quickly get to know and trust…


How to Stand Out in a Sea of Freelancers: Your Freelance Brand

Your freelance brand helps you stand out in a sea of freelancers.What do freelancers have in common with oranges, coal, and cattle? They’re all commodities—services (freelancers) and goods (oranges, coal, and cattle) that are largely interchangeable. To many clients, one…


8 Secrets of High-Income Freelancers You Need to Know

High-income freelancers know the secrets to freelance marketing.High-income freelancers and freelancers who struggle to make a living aren’t all that different. But high-income freelancers have figured out the secrets to freelance marketing. We know how to get the high-paying clients we deserve instead of…


What Happened When 2 Digital Immigrants Embraced LinkedIn

Digital immigrants and digital natives can get freelance clients on LinkedIn.

Freelance writer Eleanor Mayfield, ELS came of age in the pre-Internet era. So did I. But both of us are getting freelance clients on LinkedIn—and building our networks. We…


Being Resilient Helped JoAnna Pendergrass Overcome Setbacks and Make More Money

Being resilient helps freelancers grow their freelance business. When JoAnna Pendergrass, DVM, launched her freelance writing business, JPen Communications, in 2016, things went really well. JoAnna was doing work that she loved, and using both her medical expertise and her writing skills. Then…


Testimonials: The Simple Way to Make Clients Trust You

Testimonials are an easy, proven way to build trust with clients who don't know you yet.

Last week, one of my clients complimented me on a project I had just turned in. As I read her comments,…


The 5-Minute Marketing Miracle You Need Now: Your Email Signature

The 5-minute freelance marketing tool to impress high-paying clients and colleagues: your marketing email signatureIf you could do something to impress high-paying clients in less than 5 minutes, would you do it? I’m going to tell you…