Freelance Marketing Blog

Practical advice and inspiration, and freelance success stories

Stand Out in a Sea of Freelancers: Your Brand

freelance brand

What do freelancers have in common with oranges, coal, and cattle? They’re all commodities—services (freelancers) and goods (oranges, coal, and cattle) that are largely interchangeable.

To many clients, one freelance writer or editor (or another type of freelancer) seems just as good as another—unless you have a freelance brand…


What Happened When Kalpana Shankar Launched her Freelance Business in a Recession

Kalpana ShankarKalpana Shankar, PhD, never expected to be launching her freelance medical writing business during a recession. But that’s what happened after COVID-19 swept across the world in spring 2020 and caused a recession.

By taking the right actions and believing in herself, Kalpana was able to successfully launch…


How to Thrive Like Lisa Baker—Despite the Recession

Lisa BakerShortly after the COVID-19 pandemic began sweeping across the United States, freelancer Lisa Baker, PhD, lost all of her work from two of her biggest clients. Lisa had been a freelance medical writer for three years when this happened.

The pandemic, and the recession that started soon after,…


How to Be a Fearless Freelancer Despite the Recession

fearless freelancer mindsetFreelancing in a recession is scary—especially if it’s your first recession as a freelancer.  You can’t make the recession go away. But you can crush your fear—with the fearless freelancer mindset.

Because what you think—your mindset—is as important in what happens to your freelance business during the…


How Kathleen Labonge Got 4 New Clients Despite the Pandemic

Kathleen LabongeWhen Kathleen Labonge started freelancing in 2015, she worked really hard to build her business, Write Point Editing Solutions. The freelance medical copyeditor refined her specialty, chose her target clients, and developed client-focused marketing.

As Kathleen gained experience, she began to focus on attracting bigger, better clients. Soon,…


5 Secrets to Fearless Freelancing in a Recession

 

secretsIt’s a tough time to be a freelancer. Life during the COVID-19 pandemic is surreal.

Sometimes, I feel like a character in Outbreak or Contagion. Outbreak, a movie based on Richard Preston’s nonfiction book, The Hot Zone, is about a deadly virus in California and the Army doctors searching for a cure. Contagion…


What You Need to Know About Virtual Networking

virtual networkingFor most freelancers—including me—virtual networking is something new and strange. I’m a big fan of in-person networking. Meeting people in person at live networking events will probably always be the best way to make key contacts and begin to build the strong, trusting relationships that help you grow…


How Laughter Will Make You a Better Freelancer

Laughter will make you a better freelancerThere’s this cartoon of a guy being interviewed for a job. The interviewer asks him, “What were you doing in 2020? And the guy answers, “Looking for toilet paper.” I saw this cartoon near the beginning of the coronavirus…


5 Deadly Mistakes that Many Freelancers Make on LinkedIn

Deadly LinkedIn mistakesWhat you do—or don’t do—in your LinkedIn profile will put you near the top or the bottom of the search results when clients are looking for freelancers. Clients won’t find you, or hire you if they view your profile, if you make what I call the…


How to Be a Recession-Proof Freelancer

How to be a recession-proof freelancerDuring the last recession, freelance writer Carol Tice grew her income from $60,000 a year to $100,000. “As the world crashed and burned around me, I quietly grew my freelance income 67 percent,” says Carol, a longtime freelance writer who’s authored…