Freelance Marketing Blog

Practical advice and inspiration, and freelance success stories

How Gratitude Can Make You Healthier—Despite the Pandemic—and More Successful

gratitude makes you healthierAs we enter the usually joyful holiday season, the second wave of the COVID-19 pandemic is sweeping across the U.S. and other countries. Most of us (maybe all) are overwhelmed by the ongoing pandemic and all of the changes to our lives this year—including…


How Ginny Vachon Created Freelance Work for Herself During the Recession

fearless freelancer Ginny Vachon

Despite the pandemic and the COVID-19 recession, Ginny Vachon, PhD, has had enough freelance work. But the freelance medical writer’s work has changed a lot and with nearly every part of life in flux these days, it can be stressful to adapt. Ginny started…


What You Need to Know About Your Freelance Specialty(ies)

assess your freelance specialty(ies)During the COVID-19 recession, freelancers with in-demand specialties will be able to thrive.  And freelancers working in industries and target markets severely impacted by the recession will struggle to stay in business.

If you want to thrive, focus on industries, target markets (types of…


The Easy Way to Get Bigger, Better Clients

the right specialty helps freelancersIf you have a bad leak and water is pouring onto your floor, you’re going to call a plumber, not a handyman. The plumber is an expert in solving your problem, because plumbing is his/her specialty. The handyman isn’t.

When clients hire a…


How to Make Marketing as Easy as Tying Your Shoes

make marketing easy

It’s easy to use freelance jobs sites or content mills like fiverr, Upwork, or Freelancer.com. But steady, high-paying clients who need freelancers even in a recession aren’t using these freelance jobs sites and content mills. And they’re not going to magically find you.

Instead, you have…


Stand Out in a Sea of Freelancers: Your Brand

freelance brand

What do freelancers have in common with oranges, coal, and cattle? They’re all commodities—services (freelancers) and goods (oranges, coal, and cattle) that are largely interchangeable.

To many clients, one freelance writer or editor (or another type of freelancer) seems just as good as another—unless you have a freelance brand…


What Happened When Kalpana Shankar Launched her Freelance Business in a Recession

Kalpana ShankarKalpana Shankar, PhD, never expected to be launching her freelance medical writing business during a recession. But that’s what happened after COVID-19 swept across the world in spring 2020 and caused a recession.

By taking the right actions and believing in herself, Kalpana was able to successfully launch…


How to Thrive Like Lisa Baker—Despite the Recession

Lisa BakerShortly after the COVID-19 pandemic began sweeping across the United States, freelancer Lisa Baker, PhD, lost all of her work from two of her biggest clients. Lisa had been a freelance medical writer for three years when this happened.

The pandemic, and the recession that started soon after,…


How to Be a Fearless Freelancer Despite the Recession

fearless freelancer mindsetFreelancing in a recession is scary—especially if it’s your first recession as a freelancer.  You can’t make the recession go away. But you can crush your fear—with the fearless freelancer mindset.

Because what you think—your mindset—is as important in what happens to your freelance business during the…


How Kathleen Labonge Got 4 New Clients Despite the Pandemic

Kathleen LabongeWhen Kathleen Labonge started freelancing in 2015, she worked really hard to build her business, Write Point Editing Solutions. The freelance medical copyeditor refined her specialty, chose her target clients, and developed client-focused marketing.

As Kathleen gained experience, she began to focus on attracting bigger, better clients. Soon,…