Freelance Marketing Blog

Practical advice and inspiration, and freelance success stories

6 Tips that Will Help You Succeed in Virtual Networking

virtual networking

Virtual networking has been the only way for freelancers to network since the COVID-19 pandemic swept across the world in spring 2020.  Although virtual networking still feels strange and awkward to many of us, we need to learn how to do it.

Because by the time things get back…


8 Ways to Build Your Network and Achieve Freelance Success

your freelance network

If you’re like most freelancers, then networking is stressful—even scary. Many of us are shy. We like to work alone and usually dread leaving the safe cocoon of our offices to go out and network. Even virtual networking can feel uncomfortable.

But who you know—a.k.a. your network—can…


5 Secrets to Fearless Freelancing in a Recession

secretsIt’s a tough time to be a freelancer. Life during the COVID-19 pandemic is surreal.

Sometimes, I feel like a character in Outbreak or Contagion. Outbreak, a movie based on Richard Preston’s nonfiction book, The Hot Zone, is about a deadly virus in California and the Army doctors searching for a cure. Contagion…


How to Impress High-Paying Clients with Your Remarkable Home Page

Win More Clients with a Remarkable Home Page Your home page can quickly convert prospects into clients—if you capture and keep their attention with a remarkable home page. But if your home page is ordinary or bad, you’ll never have a chance to…


Why a Website Designer Can Help You Get High-Paying Clients

 

website designer

Want a sure-fire way to develop a website that will help you get steady, high-paying clients? Hire a professional website designer who has experience working with freelancers.

If your website design isn’t visually engaging, clear, and easy to navigate, then clients will move on to other freelancers—in less than…


A Behind-the-Scenes Look at 3 Awesome Websites

3 awesome freelance websites

If you’re like many freelancers, developing an awesome freelance website seems like an agonizing task. But it doesn’t have to be. You only need two things for a professional and awesome website:

  1. Content that’s compelling, clear, and focused on client needs
  2. Design that’s…

How to Win More Clients with Your Freelance Website and Do Less Marketing

freelance website

When you have a professional and client-focused website, you’ll get more steady, high-paying clients with less marketing—because your freelance website will do the work for you. Clients will already know a lot about you and your services before they contact you. So you won’t have to actively “sell…


The Innovative Way Margaret Johnson Attracts the Right Clients

Margaret's innovative brand

Margaret Johnson, PhD, wanted clients to see her as innovative and professional—and to stand out in a sea of freelancers. So the freelance medical writer and editor developed a freelance brand and client-focused marketing messages.

Standing out is always important. But in the COVID-19 recession, when there’s…


3 Useful Changes for an Awesome LinkedIn Profile

LinkedIn profile changes

Have you noticed anything different on LinkedIn lately? The #1 business social network made a bunch of changes in 2020, including three useful changes that can help you make your LinkedIn profile awesome. The changes were part of LinkedIn’s new look, designed to be simpler, more…


The Ultimate LinkedIn Profile for Freelance Success This Year

LinkedIn profile

Over the past few years, a LinkedIn profile has become a powerful tool in helping freelancers get steady, high-paying clients. More and more clients are using LinkedIn to find freelancers, and to check us out before contacting us about freelance work. Also, colleagues are using LinkedIn to check out…