Target and Reach Your Ideal Clients without Wasting Time, Effort, or Money

A proven, step-by-step process to start creating a successful freelance business in just 6 weeks

Finding the Freelance Clients You Deserve
The Secrets to Targeting and Reaching the Right Clients in 6 Weeks

An online course for new, aspiring, and experienced freelancers who are ready to succeed

Do you struggle to get great clients and create a stable, successful freelance business?

Most freelancers do—because marketing is a major challenge. You may not know what to do, or how to do it. Or maybe what you’ve tried hasn’t worked. So you end up take whatever work comes along, instead of finding the clients you deserve.

But it doesn’t have to be that way.

My name is Lori De Milto, and within 18 months of starting my freelance writing business, I was a 6-figure freelancer doing work I loved for clients who treated me right.

I didn’t do this by being smarter than other freelancers—because I’m not. I did it by I teaching myself how to find great clients, get them to hire me, and keep them coming back for more.

Get the Clients You Deserve

I’ve figured out the best ways to target and reach the right clients — without wasting time, effort, or money. Now I help other freelancers get the clients they deserve, with my proven, step-by-step process.

Create a Stable, Money-Making Business

Whether you’re a new, aspiring, or experienced freelancer, this 6-week online course will help you create a stable, money-making business by:

✔ Finding or refining your specialty

✔ Understanding the needs of your ideal clients

✔ Developing a strong prospect list

✔ Attracting great clients with an easy-to-use, free marketing tool

✔ Getting more referrals

✔ Getting more great clients with the key step most freelancers skip.

You’ll get:

  • Lessons based on what works best for freelancers
  • Examples, templates, tips, and other resources to help you apply the lessons
  • Exercises that guide you through the steps you need to take to start getting the clients you deserve.

Study on Your Own or Get Personalized Coaching

Choose from 2 versions of the course:

  • Self-study, an economical way to get the knowledge you need to get the clients you deserve.
  • Personalized coaching to guide you in getting the clients you deserve from a successful, seasoned freelancer.


What Freelancers Who’ve Taken My Course Say . . .

“Marketing will be a lot easier and less intimidating for me now that I know how to find clients who will pay me well to do the work I want to do.”

Mia DeFino
Freelance writer since 2016

Case study

Mia is a brand new freelancer who learned how to grow her business and find clients who will pay her well. Read the case study.

JKS“I no longer am floundering around all over the map trying to find clients to work with. I now have a plan of attack.”

Kathleen Labonge, MBA
Write Point Editing Solutions
Freelance medical copyeditor since 2015

Case study

Kathleen learned how to focus her freelance business and is now confident that she can great clients and build a stable, successful freelance business. Read the case study.

JKS“Unlike other businesses coaches who make outlandish promises to lure unsuspecting students, Lori never shied away from emphasizing that, if you put in the work, you’ll get the results you want and deserve.”

Oki Dzivenu, DPhil, ELS
Exquisite Medical Scribe, LLC
Freelance medical writer since 2017

Case study

Oki was skeptical that an online course could help him succeed as a freelancer but he signed up anyway, did the work, and is now making his business a roaring success. Read the case study.

JKS“Focusing on the perspective of clients and what they need was really important and a new way to look at things.”

Debbie (Deborah) Anderson, PhD
DGA Medical Communications
Freelance medical writer
and instructional designer since 2012

Case study

Debbie improved her online presence and other marketing to continue to grow her freelance business. Read the case study.

drohan013 cropped downscaled 172 KB-fara lippincott“Taking the course forced me to focus on marketing and helped me to clarify more effective ways to reach my ideal clients.”

Joy Drohan
Eco-Write, LLC
Freelance writer and
editor since 1995

Case study

Joy refined her specialty, set priorities for reaching out to prospects, and made her LinkedIn profile and other marketing more focused on the needs of her clients. Read the case study.

drohan013 cropped downscaled 172 KB-fara lippincott“The course helped me do things I have long intended to do. I needed both a pep talk and guidance in getting organized and proceeding systematically.”

Elizabeth Hanson
Freelance science and
medical writer since 2007

Case study

Elizabeth had been fairly successful in her first 10 years as a freelancer. But she knew that she could be getting better, steadier clients. Read the case study.

drohan013 cropped downscaled 172 KB-fara lippincott“Lori’s course was the kick in the pants I needed to think seriously about my business and where I want to take it. She provided the step-by-step marketing guide to make that happen.”

Kristina Wasson-Blader, PhD, ELS
Clearly Communicating Science
Freelance medical writer and
editor since 2003

“I feel much more confident that I will be able to locate clients that need my services and engage them now”

Erik MacLaren, PhD

Galen Medical Writing
Freelance medical writer since 2013

Case study

Erik MacLaren, PhD wanted to find more interesting work that paid him well. But he didn’t know how to find the right freelance opportunities. Read the case study.

Christina“This course has helped me to find my direction and given me the tools to feel confident about my future.”

Christina Sanguinetti

Freelance medical writer and editor since 2014

steph linkedin color“Lots of marketing education resources for freelancers offer big-picture marketing strategy without any specifics. I always want to know: Where do I find potential clients? How do I word an email to a potential client? Lori De Milto’s course, Finding the Freelance Clients You Deserve, gave me the nitty-gritty answers I have been looking for, making marketing my freelance business less intimidating and less frustrating.”

Stephanie Bouchard
Blue Heron Writing & Editing

Freelance writer and editor since 2014

drohan013 cropped downscaled 172 KB-fara lippincott“After 21 years of freelancing, I was in a fairly good spot, but could not see a way to improve where I was. This course and Lori’s mentoring gave me more confidence than I ever thought possible and helped me access and seize an amazing number of opportunities after a mere two months.”

Eva Stabenow, CT (EN-DE)
Wordplay Translations, LLC
Freelance translator
and conference interpreter
since 1995

Case study

Eva Stabenow wanted to work a little less and with better clients. She wanted to take control of the “next round” of her freelance career, but didn’t know where to start. Read the case study.

Version 2“This course breaks down the intimidating concept of marketing into easy-to-follow lessons. I highly recommend this course for anyone looking to improve their marketing skills!”

Melanie Lawler, PhD
ML3 Communications
Freelance medical writer since 2010

“Lori over-delivered with specific and actionable content. The lessons were well organized and adaptable to my (regulatory) writing specialty. I expect to use the strategies and course materials well into the future.”

Denis Boyle, PhD
CMC Biopharma
Freelance medical writer
and biotechnology consultant
since 2016

Case study

Denis is quickly building his new freelance business by focusing on the key freelance success strategies. Read the case study.

What You Get to Help You Find the Clients You Deserve

The course has 6 lessons. Each lesson comes with:

  • Video lesson
  • PDF lesson transcript
  • Exercises to guide you through the steps of doing what the lesson covers
  • Handouts with templates, examples, and resources.

See below for descriptions of the content of each lesson.

Self-Study Version

Learn what you need to know to find and reach the right clients and will apply what you’re learning by doing the exercises on your own.

Personalized Coaching Version

Along with the lessons, exercises, and handouts, you get:

  • Personal guidance on getting the clients you deserve, based on YOUR business, goals, challenges, etc.
  • Marketing Review #1: A written review near the start of the course of your business, LinkedIn profile, website, etc. with marketing suggestions
  • Written review of 4 key exercises
  • 2 conference calls (up to 45-minutes each) to discuss your progress, answer your questions, and offer guidance
  • Marketing Review #2: A written review of your progress during the course with suggestions for next steps so you continue to make progress
  • Answers to questions about marketing your business via email

Coaching Gives Freelancers Answers and Confidence

“A few weeks of Lori’s personal coaching and exercise review is worth more than years of reading books and taking other online courses. Why go through the agony of trying to figure it out yourself when Lori can provide the answers?”

Christina Sanguinetti 
Freelance medical writer and editor since 2014

“Getting feedback from an expert like Lori through individualized exercise review and one-on-one coaching is invaluable.”

Stephanie Bouchard
Blue Heron Writing & Editing
Freelance writer and editor since 2014

“Lori’s coaching helped me develop an effective marketing strategy that has put my freelancing business on a path to greater success. I am grateful to Lori for sharing her experience and breadth of marketing knowledge.”

Jennifer Kelly Shepphird, PhD
JKS Science & Medical Writing, LLC

Will the Course Work for Me?

Yes, if you’re willing to put in the time and effort. The course will help you position your business to get the clients you deserve and move toward doing this. But if you’re looking for an easy, effortless way to get great clients instantly, then the course isn’t for you.

6 Weeks to Results

You can complete the course in 6 weeks, but you don’t have to. If you have a big deadline for a client coming up, it’s okay to go slower. The key is to keep making progress toward getting the clients you deserve.

Both students who’ve completed the course in 6 weeks and those who’ve needed extra time are seeing results—sometimes while they’re still taking the course. For example, more clients are finding them on LinkedIn, responding positively to their marketing, and hiring them.

Coaching (in the coaching version) is available for 4 weeks after the course end date.

Next Course Starts in late Spring 2018

Course Cost

Self-Study Course


Personalized Coaching Course



Email Lori at

Course Lessons

Lessons, exercises, and handouts are the same for the personalized coaching and self-study versions of the 6-week online course.

Lesson 1: Choosing Your Money-Making Specialty(ies)

Specializing is the fastest, easiest way to get great clients. Already specialize? Find out if you’ve chosen a money-making specialty(ies)—and how to switch your focus if you haven’t. Even if you already have a strong specialty, you’ll learn how to focus it more to get great clients.


  • Find and assess freelance opportunities in different specialties
  • Choose or refine your money-making specialty(ies)
  • Prepare to get great clients in your specialty(ies)

Lesson 2: Finding the Right Prospects

Get high-paying clients who treat you right by choosing who you want to work with and developing a prospect list.


  • Choose the clients you want to work with
  • Find the right people to target within each organization
  • Get the hard-to-find contact information you need to reach the right people

Lesson 3: Using Direct Email to Reach and Attract the Right Prospects

Get the attention of your prospects and persuade them to hire you with direct email that shows you’re an expert who understands their needs.


  • Show your expertise and understanding of client needs
  • Write direct email copy that prospects will read
  • Start to build relationships with prospects and get clients

Lesson 4: Attracting Clients Online with LinkedIn and Your Website

Show prospects why they should choose you with a strong online presence.


  • Highlight your expertise and skills with a client-focused LinkedIn profile
  • Impress clients and colleagues with a website that shows you understand client needs
  • Present your expertise, skills, samples, and professionalism with your website

Lesson 5: Meeting People Who Can Help and Hire You

Get more referrals — the easiest way to grow your freelance business — from colleagues, meet prospects, and learn about freelance opportunities by building a strong network.


  • Get more referrals by building a strong network of colleagues
  • Make the right impression on everyone you meet in person or online by giving more than you take
  • Network strategically

Lesson 6: Being in the Right Place when Clients Need a Freelancer

Up to 90% of the time, prospects aren’t ready to hire a freelancer when you first contact them. Make sure that prospects, colleagues, and clients think of you first for freelance work by staying in touch with them regularly.


  • Get top-of-mind-awareness so prospects and clients think of you first when they need a freelancer and colleagues think of you first when they have work to refer
  • Develop a targeted follow-up list of your best prospects, clients, and colleagues
  • Plan your effective, efficient targeted follow-up strategy

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