The 5-Minute Marketing Tool that Will Impress High-Paying Clients and Colleagues Every Day

The 5-minute marketing tool you can use to impress high-paying clients and colleagues: your marketing email signatureWouldn’t it be great if there were something easy you could do to start impressing high-paying clients? Something that would also help colleagues remember you, and think of you first when they have work to refer to another freelancer?

I’m going to tell you about an easy and effective marketing tool that will help you stand out from other freelancers. This tool will help you make a great first, or early impression—every day.

Stand Out from Other Freelancers

This tool is free—and you can develop and start using it in minutes. That’s why I call it the 5-minute marketing miracle.

Yet, many freelancers don’t have this easy, impressive marketing tool.  Others have it, but it’s unexciting and ineffective.

Stand out from other freelancers with a marketing email signature.

Get More High-Paying Freelance Work

Your marketing email signature lets you make a great impression with every email you send.  So dozens to hundreds of times every day, you’ll be impressing clients and colleagues. Colleagues, especially other freelancers, are a great source of referrals.

Since many freelancers don’t have a marketing email signature, you’ll stand out if you develop one. Clients and colleagues will remember you. When a client needs to hire a freelancer or a colleague needs to refer work to another freelancer, they’ll think of you first.

And a marketing email signature makes you look more professional. High-paying clients are attracted to freelancers who are running professional businesses.

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Develop Your Marketing Email Signature

A marketing email signature isn’t just any email signature. It clearly and concisely tells clients and colleagues:

  • What you do
  • Why they should hire you or refer freelance work to you
  • How to get in touch with you.

Along with the right content, a marketing email signature looks great. The best marketing email signatures include a logo. But if you don’t have a logo yet, you can easily create an impressive and effective marketing email signature using:

  • Different font sizes
  • Bold and regular type, and maybe italics
  • Different colors
  • The right spacing.

All of these should be available in your email program. I can easily change all of these things in Mail, the Mac email program. If you’re using a free service like gmail and it doesn’t let you easily change these things, switch.

There’s another good reason to switch to a paid email service. Free email services won’t impress clients and colleagues.

Which Freelancers is More Impressive?

Which freelancer would you hire, remember, and/or refer work to?

The Minimum Marketing Email Signature

At a minimum, your marketing email signature should include:

  • Your name (and company name, if you have one)
  • A phrase or sentence that clearly and concisely describes your freelance services
  • How people can learn more about you:
    • Link to your Website (preferable) and/or LinkedIn profile
  • How people can contact you:
    • Email address
    • Phone number

Here are 2 examples of effective marketing email signatures that don’t have a logo.

The Best Marketing Email Signature

The best marketing email signature has all of the content of the minimum marketing email signature along with a logo and tagline.

A logo and tagline are a visual way to represent your freelance business and be easily identifiable. Logos and taglines are part of your brand, which helps clients and colleagues:

  • Get to know you
  • Start to trust you
  • Remember you.

Clients want to work with freelancers they know and trust. Colleagues want to refer freelance work to freelancers they know and trust. Both clients and colleagues need to remember you when they are looking for a freelancer.

A logo is an image, symbol, or other design to identify your services. They often have an image, but sometimes are just text in a nice design. A tagline is a memorable phrase or sentence that helps your audience understand what you do.

This is how my marketing email signature looks in an actual email. You can clearly see my logo and tagline:

  • The bulls-eye with the arrow in the center visually highlights the targeted content I provide
  • My tagline “Targeted medical content. On time, every time.” explains what I do and provides 2 benefits to clients of working with me:
    • Getting targeted content
    • Getting the work done on time.

Like a marketing email signature, a brand will make you look more professional. So you’ll be able to charge more for your services.

Formatting Your Marketing Email Signature

Make key information and messages in your marketing email signature stand out by using:

  • Different font sizes
  • Bold type, and maybe italics
  • Different colors
  • The right spacing.

Great formatting is especially important if you don’t have a logo and tagline.

Use formatting to highlight:

  • Your name (and company name, if you have one)
  • A phrase or sentence that clearly and concisely describes your freelance services (if you don’t have a logo)

Make the other information smaller and less prominent (but still easy to read, including on a smart  phone):

  • Link to your Website (preferable) and/or LinkedIn profile
  • Email address
  • Phone number

Learn More About Marketing Tools that Work for Freelancers

 Word of Mouth: The Way to Get the Best Freelance Clients

7 Steps to Your High-Income Freelance Business

FREE 7 Steps to High-Income Freelancing Roadmap

How to Be the First in Line for Freelance Work


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